Designing patterns for the quilt market can be tricky. They need to be developed in such a way that when cut into small pieces, the basic elements of the pattern are represented. This leads designers to think, “Hooray! To save time I can develop a small repeat. I just need to make sure that the repeat isn’t totally obvious, right?!”
Wrong. Your pattern should look just as beautiful on four yards of fabric as it does when it is cut into two inch squares. Just think about the quilter who loves your pattern so much that they use it on the back of a quilt or cut into a larger piece. As textile designers, we should cherish pattern-lovers and respect the amount of time and money that go into creating a quilt. Remember, a quilter is an artist too, and textiles are their medium.
So let’s go back to the assumption that many designers make, if you are developing a small scale print you can create a smaller amount of artwork and therefore use a smaller repeat. Yes, this is true in some cases, but let me tell you from years of experience, small scale prints can be very tricky to put into repeat. The most common issue is striping, which is when certain colors, elements or other details are used in a row and when repeated, accidentally create stripes. Try to see if you can find the stripes in the example below:

Pattern and repeat developed by Chelsea Densmore
In my experience, it is easier and faster to create a larger repeat, for example 8 inches instead of 4 inches, because you have more artwork to manipulate and can avoid creating stripes. In the example below, Chelsea increased the size of her repeat to 8 inches and carefully arranged the elements to avoid striping. Halfdrop repeats are another helpful tool, but if your artwork is too small you may still run into the striping issue.

Pattern and repeat developed by Chelsea Densmore
So how can you make sure that your repeat is ready for the bolt? By using the squint test. Yes, you may feel silly, but I promise you, it works! Follow these steps:
1. Print the artwork sized at least five inches beyond the repeat and hang it up about seven feet away
2. Squint and look…
3. Stripes suck: A good repeat is free of unwanted horizontal or vertical stripes. Subtle diagonal movement is the most flattering.
4. Keep your balance: Make sure colors and design elements are spread evenly across the repeat otherwise the final product may be missing key pieces of the artwork. Ensure that background color is evenly visible.
5. Halfdrop: If the square or rectangular repeat is too easily seen, try a halfdrop repeat by repeating the design elements halfway down the side of the artwork in the vertical direction.
6. Stay in scale: When working on large scale products, the repeat should be large enough to remain interesting. Too small a repeat can create a monotonous, dizzying feeling in large prints.
7. Be true to the original: Does the repeat have the same look and feel of the original artwork? A successful repeat builds upon the existing artwork, but does not change the look and feel of the original piece.
8. Repeat: Always double check for errors before you send to the printer! Be on the lookout for misaligned objects or elements which have been cut off.
In my opinion, developing repeats for the quilting market is more difficult than other markets, so take a deep breath and try not to rush the process.
Last Monday I closed enrollment for the Ultimate Guide to Repeats Free Training Series, but based on this blog post topic I feel compelled to let Pattern Bolt readers jump in a little late! You’ll receive the past lessons, as well as a downloadable copy of the infographic seen above, and will be on your way to developing more professional patterns and repeats in no time! You can register here.